Venus (Shukra) is the planet, which particularly signifies the desires of a human being. 
Venus is beneficent planet which rules sex and sensuality, love and marriage, material comfort and luxury. Singers and dancers, artists and craftsmen, actors and other professions involved in entertaining people are strongly influenced by venus sensual energy. A person with strong venus in his or her horoscope tends to enjoy great material comforts and happy Love Life.